According to this article, design can nudge our behaviors as consumers and get us to modify our decisions. This is quite obvious, but I’ve never heard this summed up in a word before: “captology.”
I like the way “micro-utopias” sounds. These otherworldly environments are meant to appeal to the desires of a single person or small group. These do exist already cults, sexual fantasy environments, but I wonder how else they can be used in the near future. This makes me think of the decked out underground bunker camps for the wealthy/elite that serves as protection against natural disasters.
“Much of today’s dreaming around technology is shaped by military priorities or a short term, market-led view of the world based on standardized consumer dreams and desires.” This is my favorite quote from the reading. I agree with the author in that we’re capable of thinking much bigger.
I like this idea of flipping the model of design around technology products and services to look at the new reality first, then create scenarios, and last persona’s to bring it to life. I had to do this a few times during my internship at LPK. We created futuristic “brand worlds” for clients, wrote a narrative of what everyday life is like in this new world, and then created a fictional character and gave them attributes to help bring it all together in a cohesive story.
When I got to the anarcho-evolutionist’s world, I laughed when it said one of their modes of transport is “human”, but I paused to think about the genetically modified animal powered vehicle. I’ve never thought about that before, and I don’t necessarily think it’s a good idea, but it is an interesting one. I mean we did once used to ride horses to get from place to place. I wonder how fast a genetically modified horse could go and the implications of that.
I like how the author outlined that designers are creative, optimistic, and idealistic which leads them to naturally generate futures. In turn, there’s really no need for categorical divisions based on certain types of design, because at it’s core this is what it should do. I also appreciated that the author mentioned designers must work with others to bring their vision to life (ie. funders, users, contractors, marketers). It would feel like a huge burden to be expected to come up with consistent brilliance on our own.
My favorite quote from this piece was “Putting technology at the center of anything is profoundly conservative. The only change is change to social practices.” It seems to tie right back to my favorite quote from the other reading. Both are saying we’re limited on our views about what technology can accomplish.